WOMMA UK

As of July 2010, WOM UK became WOMMA UK, and the two associations are working closely together to develop and raise the profile of this fast-evolving industry.

The associations have had an informal agreement since 2008 but we have now decided to collaborate in a much closer way The agreement allows WOMMAUK and WOMMA members to share insights, ideas, research and case studies and exchange speakers and experts for events and conferences. Additionally, the partnership helps us to investigate how WOM works in different cultures and countries by bringing members into a much wider international network.

And, in keeping with WOMMA and WOMMA UK’s commitment to ethics, this agreement helps create a consistent ethical platform for brands and practitioners while working in harmony with laws in different countries.

“We welcome the opportunity to share our expertise and knowledge with our colleagues across the pond in WOMMAUK and look forward to learning from their experience too,” said Paul M., Rand, president of WOMMA and president/CEO of the Zócalo Group. “For many WOMMA members who may not have much international WOM exposure, this agreement provides them with resources they may not be able to access or afford on their own,” Rand said.

“Word of mouth dissolves the boundaries between on and offline, local and global, like no other discipline, so for us a partnership with WOMMA was a no-brainer,” said Molly Flatt, WOM Evangelist at 1000heads and WOMMAUK president. “In such a quickly evolving industry, it’s essential that we share insights and essential that we present a united stance on ethics, best practice and measurement if word of mouth is to become central to businesses worldwide. We’re delighted to be working with such a strong and enthusiastic team at WOMMA and know that our members will benefit from the partnership enormously.”