WOMMA UK

Set up as WOM UK in 2007, we partnered with WOMMA in July 2010 to become WOMMA UK. With all the rhetoric and misunderstandings out there about social media, consumer engagement and peer to peer marketing, there is more need than ever for an organisation that flies the flag for ethical, effective word of mouth. Our members drive the agenda of WOMMA UK, and the future of the WOM industry lies in their hands.

Our activities include events, workshops, networking forums, research, intellectual capital development and public relations. Our membership embraces a wide range of organisations from brands, creative agencies and research firms through to individuals, charities and data bureaux. We’re here to help whether you’re completely new to WOM and looking to understand an industry often obscured by buzzwords, or a specialist eager to challenge and clarify your thoughts and practices around effective WOM.

Interest in WOM is building and we provide a trusted source of information that people can access to learn more about word of mouth. The cohesiveness that WOMMA UK brings to word of mouth is of great value to all these companies asking for information. WOMMA UK works tirelessly to convert interest in WOM into action among companies and individuals. WOMMA UK is establishing a centre of excellence for WOM and becoming the voice of the industry in the UK.