WOMMA UK

We regularly get asked for data on the size, revenues and activity of the word of mouth industry in the UK. Up until now, there's been little data, especially compared to the wealth of research on social media. This month Brad Fay of WOM researchers Keller Fay Group will be unveiling a study about consumer WOM in the UK at a WOMMA UK/IPA breakfast event, but we're still facing a big data gap on the industry itself. We want that to change.

So we've created the first ever UK word of mouth survey, in collaboration with the Advertising Association (AA). The timing is also important because we've become stakeholders in the industry response to the government's Bailey Review on child sexualisation and commercialision, helmed by the AA. The survey therefore gives us an opportunity not only to scope the size and issues of the existing industry, but to drill down into activity involving children and therefore help to set the future ethical agenda.

So please fill in the survey now and pass it on to partners, colleagues and associations working within WOM.

We look forward to much more extensive and rigorous reserach to come, but this is a much-needed start, which will be of huge benefit to agencies, brands and associations alike. Be part of it.