WOMMA UK

Having hosted the successful WOMMA UK Espresso with YouthNet earlier this month, we were thrilled to host a second Espresso at cubaka HQ on Tuesday.

Facebook’s Trevor Johnson, Head of Market Development (Emerging Markets) and Ankur Shah, CEO of Techlightenment, took to the stage to talk about the power of connections with a presentation that gave some fascinating insights into the directions social media marketing is taking.

Scores of brands have a well-established, beautifully designed Facebook presence, but gone are the days when the only other elements required to make a page ‘successful’ were some cool content and a smattering of community management. No – the key to effective Facebook marketing for brands, says Johnson, is not sharing content but getting people to amplify that content for you.

Getting a story amplified is much easier if you can establish who your most influential consumer is – one of the many insights that Techlightenment’s data-focused technology can achieve. Not only will the Facebook user enjoy more relevant, interesting content, but brands will be able to gain a wealth of information about their customers. Add in the targeting opportunities of the sponsored stories feature, and you get a huge opportunity for brands to reach consumers cost-effectively.

Ultimately, the new developments presented by Johnson and Shah are underpinned by a single, not-so-new premise: that social discovery is the most powerful driver of human behaviour in the world today. Whether you agree or not, it’s certainly plenty of food for thought.

If you’d like to read more, we’ll be updating this post with the slides presented very soon.