WOMMA UK
The Word of Mouth Marketing Association UK
YouthNet and 1000heads showcase how they used WOM to put sex and drink on the agenda
Trying to break through to a young, stubborn and an ‘I know best’ generation to get them to think about the repercussions of drink and sex, is no mean feat. But, with the help of 1000heads, YouthNet did so not only effectively, but with some cheeky humour thrown in too.
At today’s WOMMA UK Espresso morning, Molly Flatt (1000heads) and Olly Drackford (Marketing Manager, YouthNet) showcased that by creating an offline experience that grabs peoples’ attention, you can spark a conversation so that continued WOM carries your campaign messaging for you.
Ollie (YouthNet) discussed WOM tactics with Alex and Molly from the WOMMA UK Council.
The campaign was strategically targeted to hit students where they are most comfortable, so where better than down the local boozer. Taking over the guest ale pumps, offering jokey beer mats and giving away free campaign-branded condoms, got tongues wagging not only in person, but across the internet in impactful social spaces.
The event, which was hosted at cubaka, prompted lots of debate and questions from the audience, particularly focused on measurement. One thing was for sure – YouthNet was hugely successful in stimulating debate amongst students on two subjects they probably love the most; booze and sex.
About to kick-off the YouthNet espresso briefing.
If you were unfortunate to have missed the event, or you want to see their results, you can check out the slide deck here: